Job Description

Benefits:

• Company parties
• Competitive salary
• Employee discounts
• Opportunity for advancement
• Training & development

Fractional Marketing Manager Far Out Ice Cream

Location: Hybrid (Greater Boston area preferred) Commitment: 812 hours per week (Part-Time / Fractional) Compensation: $20-$30/hr Reports to: President (August Radbill) Collaborates With: Social Media Intern, Creative/design partners, Regional Manager, Events Team

About Far Out Ice Cream

Far Out Ice Cream is a fast-growing New Zealandstyle ice cream company with locations in Brookline, JFK/Harvard, Time Out Market Boston, and Canalside. We blend real fruit with high-quality ice cream to create a product that stands out in the Boston food scene. We're expanding rapidly and looking for a versatile, organized, and creative Fractional Marketing Manager to lead our marketing operations and bring structure and consistency to our brand.

Role Overview

The Fractional Marketing Manager will serve as the central operator for all marketing functions across Far Out Ice Creams locations and programs. Youll own the marketing calendar, coordinate content production, manage digital channels, and ensure all promotions and launches are executed on time and on brand.

This role is ideal for someone who thrives in a small, entrepreneurial environment, enjoys wearing multiple hats, and can translate ideas into organized, repeatable processes. Youll bring cohesion to the marketing function while supporting creative storytelling and community engagement.

Key Responsibilities

1. Marketing Calendar & Campaign Execution
   • Maintain a 23 month rolling marketing calendar including:
     
     • Weekly launches
     • Seasonality & holidays
     • New product rollouts
     • Events & catering promotions
     • Store-specific promotions
     
     
     
   • Coordinate deliverables for each launch:
     • Toast asset updates
     • Social media posts & reels
     • Email newsletters
     • Menu board and in-store display updates
     • Physical/grassroots marketing
     
     
     
   • Ensure all campaigns are executed smoothly and on schedule.
   
   
   
   
   
2. Social Media & Content Oversight
   • Oversee daily/weekly content execution across platforms (Instagram, TikTok, Facebook).
   • Review and approve content created by the Social Media Intern and creative partners.
   • Maintain consistent brand voice, aesthetics, and posting rhythm.
   • Manage influencer collaborations (goal: 3 per month) including outreach, scheduling, and content alignment.
   • Monitor engagement and community interactions.
   
   
   
3. Design & Creative Coordination
   • Act as liaison between Far Out Ice Cream and creative partners (Rest Stop LLC, interns).
   • Submit creative briefs, ensure assets meet brand guidelines, and manage revisions.
   • Manage creative asset storage and naming systems to keep deliverables organized.
   
   
   
4. Email Marketing
   • Produce 2 monthly email newsletters highlighting:
     
     • Product launches
     • Events & catering
     • Community stories
     • Special promotions
     
     
     
   • Maintain templates for efficient, repeatable production.
   • Track performance metrics (open rate, CTR, conversions).
   
   
   
   
   
5. Physical & Community Marketing
   • Plan and execute local outreach initiatives around each store (Brookline, JFK, Cambridge, and more).
   • Manage flyer and promotional material distribution, plus partnerships with local businesses.
   • Support neighborhood events, seasonal activations, and brand collaborations.
   
   
   
6. Third-Party Delivery Platform Management
   • Update and optimize listings on Uber Eats, DoorDash, and Grubhub.
   • Track and report monthly performance: order volume, ratings, menu visibility.
   • Coordinate with the Regional Manager to optimize pricing, photos, and seasonal menus.
   
   
   
7. Reporting & KPIs
   • Provide monthly marketing performance summaries including:
     
     • Social engagement
     • Follower growth
     • Store-level campaigns
     • Email performance
     • Delivery platform metrics
     • Events/catering lead flow
     
     
     
   • Make data-driven recommendations for next months strategy.
   
   
   
   
   

Qualifications

• 25 years of experience in marketing, preferably in food & beverage, retail, hospitality, or CPG.
• Strong understanding of social media strategy, digital marketing, and content creation.
• Excellent project management and organizational skills must excel at managing calendars and deliverables.
• Experience working with freelancers, interns, or creative agencies.
• Comfortable using tools like Notion, Asana, Mailchimp, Canva, and Meta Business Suite.
• Creative eye for branding and storytelling.
• Ability to work independently with minimal oversight.

Personality & Work Style

• Resourceful and self-directed can operate effectively in a lean startup-style environment.
• Creative but structured; able to turn ideas into systems and processes.
• Strong communicator who thrives in a collaborative, positive culture.
• Passion for food, community, and local business is a big plus.

What Youll Gain

• Ownership of marketing for a growing multi-location brand.
• Flexible schedule and autonomy.
• Portfolio-building experience launching real campaigns and new menu items weekly.
• Direct collaboration with founders and influential local creatives.
• Flexible work from home options available.

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